Allie Kuopus
Public Relations | Marketing | Social Media Specialist
Discover Student Loans Campaign
During our Media Relations class, we learned the importance the role of the media plays in reaching our desired target audience. You can spread your own message in advertisements and through your owned channels, but having an objective third party representing and sharing your messages is key to getting through to your audience.
As the Social Media and Communications Coordinator of Fitness Formula Clubs in Chicago, I am responsible for all social channels, including Instagram, Twitter and Facebook, to promote brand awareness and increase engagement with currrent and potential members.
FFC Chicago
Facebook Gallery
FFC Chicago
Multimedia
In addition to writing and research throughout the course of our time spent at DePaul, we were also resposnible for presesenting our final ideas to our clients in comprehensive ways, including power point presentations. This task helped to prepare us for the future, where gathering information and presenting it in a cohesive manner will be vital to building relationships and expressing our ideas.
I currently work in social media. I create and post various content for my company's different social channels, some original and some shared. I've found that being genuine, sharing personal stories and engaging regularly are all key components to be successful in reaching your target audience and building meaningful relationships.